To Recover from a Crisis, Retell Your Company’s Story

once upon a time

 

From Harvard Business ReviewHarry Hutson and Martha Johnson discuss the damage to the B&O Railroad Museum and how its director led the community through the crisis by telling the story – what happened and what would follow and included himself in the story.  Harry and Martha praise his efforts and say that during a crisis, a leader must tell a story.  They write:

There are good reasons for this. A crisis requires more from a leader than personal courage, and more from the leadership team than a plan for business continuity. In chaos or calamity, the greatest loss an organization can experience is the loss of meaning. When meaning is disrupted, we feel unsafe, out of control, baffled, or dazed. Without meaning, we don’t trust our ability to understand what is going on or to imagine what could happen next. We need coherence. We need a story.

Neuroscientists, social psychologists, and PTSD therapists all support the importance of narratives in making traumatic events comprehensible. When the future is uncertain, stories told well by trusted leaders convey emotions in a way that unites us, creates room for reason — and bolsters hope.

So tell the truth as if your reputation and your ability to lead depend upon it. They do. And tell it in a way that sounds more like your story — compelling, legitimate, and deeply personal — than someone else’s news report.

Read the full story at To Recover from a Crisis, Retell Your Company’s Story

 

Nathan S. Gibson

Nathan S. Gibson is an independent contractor compliance business partner who provides clients with expertise and creative solutions to enhance workforce flexibility and maintain compliance with complex and changing worker classification requirements. He offer the ability to mitigate the risks associated with the misclassification of self-employed consultants, freelancers and independent contractors. As more companies look to independent contractors, freelancers, and self-employed workers to meet the need for specialized talent, companies face risks of worker misclassification when they lack the appropriate process and criteria for classifying a worker as an employee or independent contractor. By properly screening and evaluating independent contractors, freelancers and self-employed consultants, companies can avoid fines and penalties by ensuring compliance with state and federal requirements. Nathan provides clients with the necessary expertise and innovative solutions to maintain compliance through the delivery of Independent Contractor Risk Assessment Services and Independent Contractor Compliance and Management Solutions. He mitigates clients’ risks and help provide them with a through contingent worker solution.