Giving Your Brand Primal Power Through Storytelling | Fast Company.
They write “[w]e can’t help but be drawn in by a great story.” Nanton and Dicks make s “story-selling” a key part of their branding efforts with clients. On their website, www.celebritybrandingagency.com, they talk about how to build your brand, expand your credibility and build your fan base. Not surprisingly, their website tells a good story about how they can help you become recognized as the expert in your field and use that to grow your business. It’s worth a few minutes to listen to their story.
Recently, storytelling has become a popular subject with Andrew Stanton giving an outstanding TedTalk on “The Clues to a Great Story.”
- Every Leader Tells a Story
- 25 Killer Resources to Learn Storytelling (business2community.com)
- 3 TED Talks That Uncover the Secrets of Storytelling (convinceandconvert.com)