Five-Step Guide to Creating a Strong Visual Presence for Your Business on Social Media

Keeping up a striking visual appearance on your social media channels can be time-consuming and challenging to get right. Creating content that fits your theme and adverts and images that suit your brand and are eye-catching can be a head-scratching situation. We are here to help you get on top of the aesthetics of your social media channels. This five-step guide will help you create a strong visual presence for your business on social media.

1. Know Your Brand

Understanding what you want to achieve and how you want to look is the first and most crucial step towards creating a social media channel that stands out and promotes your business. Get a logo that pops with colour and professionalism. Find out more here. Ensure you have a clear idea of your target market and the colours, images, and content that will appeal to them the most and entice them to enquire further.

2. Rule of Three

Try to use the same three colours often. Be careful with the colours you choose. Look at the science behind them and think about what they will mean to your target customers. For example, Green can be great for an eco-company and is also associated with safety, nature, and, strangely enough, banking. Purple on the other hand, is usually used for rich and regal businesses like lawyers and investors. This colour has been used for royalty across history and is associated with success, riches, and creativity. It also links with magic and folk tales, so you have to be careful how you use it.

Every year there are trending colours in separate sections of businesses. In fashion and home décor this year, yellow is everywhere. In kitchen design, it is gold. Research this sort of thing and make sure it features in your social design, including logo, banners and posts.

3. Use Tools

There are a whole lot of tools online that will make your socials look professional and tidy. If you don’t have any design experience, there are now sites that will do it for you. Make sure that you give them a good research and check out what freelancers use by asking on forums and Facebook pages. Check out this list of great free design apps and have a go, you will probably find you produce something that far outdoes your previous home-made content.

4. Use Your Phone Camera

Learn how to take the best photos that you can on your mobile phone camera. If you use the right lighting and settings, you will be surprised at how professional the photo looks. Using your own phone will mean you don’t have to set aside special times to take images and you can create visually brilliant photos wherever you go. Don’t use too much of a filter on them in 2021, it is not the trendy thing to do and will turn people off your content. Upping the contrast will make colours bolder and brighter, which is great and very in this year.

5. Link Posts Visually

Get your posts to have a rhythm or a theme as they sit together on your page. The three colour rule will help this but go one step further and create style within your page. If you stand out, people are more likely to be interested in what you do. Make your page beautiful and creative whilst maintaining professionalism and personality.

Ensure your socials pop out of the screen when you follow this, our five-step guide. Good luck and happy posting!

Author: Brittany Boyd