Category: Storytelling
How to Tell Your Story
From 99U, Matt McCue provides a terrific 5 step process for telling a story. Matt writes: Here’s…
A Storytelling Guide for Those Who Stink at Storytelling
From Inc., Jessica Stillman offers a guide to telling a story to help those who are challenged with…
Why Good Storytellers Are Happier in Life and in Love
From the Wall Street Journal, Elizabeth Berstein shares research that shows that men who are good…
The Four Truths of the Storyteller
From HBR.org, Peter Gruber, in a terrific article, outlines the four truths of a story teller….
Theranos and the Dark Side of Storytelling
From Harvard Business Review, Jonathan Gottschall discusses the power of storytelling and what happens when a story is used…
TED Talk Masters Teach You How To Tell A Story That Actually Means Something
From Fast Company, Chris Anderson discusses the importance of having one overall message – a “through-line”– for a…
To Recover from a Crisis, Retell Your Company’s Story
From Harvard Business Review, Harry Hutson and Martha Johnson discuss the damage to the B&O Railroad Museum and how its…
5 Storytellers
From Forbes, Carmine Gallo discusses 5 types of storytellers that you will meet in business. Some of the…
The Ancient Storytelling Secret That Every Leader Needs To Know
In 1998, I read Every Leader Tells a Story and it immediately validated what I had been…
Giving Your Brand Primal Power Through Storytelling
Giving Your Brand Primal Power Through Storytelling | Fast Company. As part of my ongoing fascination about…
Storytelling Boosts Sales — Tell Stories & You’ll Boost Sales (Because of How Human Brains Are Wired)
Storytelling Boosts Sales Tell Stories & You’ll Boost Sales (Because of How Human Brains Are Wired) |…
Four Steps to Turn Stories into Competitive Advantages
Storytelling can provide competitive advantages if done well which is why I enjoyed Four Steps to Turn Stories…
